MY ROLE
STRATEGY
Social Media Strategy • Content Strategy • Performance Marketing • Social Media Optimisation • Campaign Planning
CREATIVE DIRECTION
Creative Concepts • Design Direction • Brand Communication • Visual Communication • Content Direction
PROJECT MANAGEMENT
Client Management • Team Coordination • Brief Development • Timeline Management • Project Execution
HANDS-ON CREATIVE
Video Production • Video Editing • Poster Design • Carousel Design • AI Content Creation • Content Development
WHAT I BRING TO A PROJECT
I work at the intersection of strategy, creativity and execution — turning client objectives into clear content strategies and guiding creative teams from the initial brief to the final deliverable.
While much of my work involves strategic and creative direction, I also personally execute selected creative projects, including social media content, carousels, posters, video production and editing.
14+ Client Projects | Multiple Industries | Strategy + Creative Direction + Project Management