CONTENT
OF MY WEBSITE
ABOUT ME
SELECTED CLIENT WORK
MY PRINCIPAL OFFERING
HERE IS WHAT I OFFER
CERTIFICATES
CONTACT ME
THANK YOU
I’m Pallavi, a graduate and Digital Marketing professional with 1+ year of experience as a Social Media Strategist & Project Manager at DAD Concepts Advertising, along with freelance experience in digital marketing. I have worked with 14+ clients across fashion, beauty, travel, technology, healthcare, hospitality, automotive and social-impact sectors. My experience includes social media strategy, content strategy, performance marketing, social media optimisation, creative direction, client management and project coordination.
About Me
I work at the intersection of strategy, creativity and execution, turning brand objectives into purposeful digital communication. From developing content strategies and directing creative teams to managing projects from brief to delivery, I focus on creating work that is both strategically effective and creatively engaging. I also bring hands-on experience in video production and editing, poster and carousel creation, AI content and content development, allowing me to understand and contribute to the creative process at every stage.
SELECTED CLIENT WORK
Strategy. Creative Direction. Project Management.
Over the past year, I have worked across 14+ client projects spanning fashion, beauty, travel, technology, healthcare, hospitality, automotive and social-impact sectors.
As a Social Media Strategist & Project Manager, my role involves understanding client objectives, developing content and communication strategies, directing creative execution, coordinating teams and managing projects from brief to delivery.
EXPLORE WITH US TRAVELS
Brand & Digital Communication
My Role: Social Media Strategy • Creative Direction • Brand Communication • Project Management
Projects: Social Media • AI Content • Logo • Calendar
Developed social media and content direction.
Directed brand identity requirements including logo development.
Worked on AI-assisted content concepts.
Directed calendar design and coordinated creative execution.
AIR AROMA SAUDI
Digital Presence & Social Media Optimisation
My Role: Social Media Strategy • Website Direction • Social Media Optimisation • Project Management
Developed strategic direction for the brand’s social media presence.
Provided website-related direction and coordinated execution.
Worked on social media optimisation to strengthen digital communication.
Managed requirements and coordinated the project from brief to delivery.
XARK TECHNOLOGY
Corporate Branding & Creative Communication
My Role: Creative Direction • Project Management • Content Direction
Projects: Gift Hampers • T-Shirt Printing • Keycard Design • Website Brochure • Banner Design
Directed creative requirements across multiple corporate brand touchpoints.
Developed content and design direction for promotional materials.
Coordinated designers and production requirements.
Ensured consistency across digital and physical brand materials.
MEERAMAX FASHION ACADEMY
Performance Marketing
My Role: Performance Marketing • Campaign Strategy • Creative Direction • Project Management
Developed performance marketing direction for the fashion academy.
Worked on campaign strategy and creative requirements.
Coordinated campaign execution and project deliverables.
Aligned marketing communication with the academy’s target audience.
GOMPASS TRAVELS
Social Media & Brand Communication
My Role: Social Media Strategy • Content Direction • Creative Direction
Projects: Social Media • Calendar
Developed social media content direction.
Planned communication and content requirements.
Directed calendar development and creative execution.
HUBODE WOMEN'S HOSTEL
Digital Presence & Video Production
My Role: Social Media Strategy • Website Direction • Video Production • Project Management
Directed social media communication and content requirements.
Managed website project requirements.
Coordinated video shoot production.
Worked with the creative team from planning through execution.
DAD CONCEPTS ADVERTISING
Internal Creative Projects
My Role: Social Media Strategist • Project Manager • Creative Direction
Directed poster concepts and creative execution.
Personally designed selected creative work, including a carousel and poster.
Planned and prepared a calendar.
Worked closely with creative teams to translate strategic ideas into visual communication.
RAUNAK — CAR RACER
Digital Presence
My Role: Website Project Management • Creative Direction
Managed website-related project requirements.
Coordinated creative and development execution.
Ensured project requirements were translated into the final website.
ECARDOMOM
Packaging Design
My Role: Creative Direction • Packaging Design Direction • Project Management
Directed packaging design requirements.
Developed creative direction based on brand requirements.
Coordinated the design process through final execution.
INDO ASIAN
Website Communication
My Role: Creative Direction • Website Project Management
Projects: Website • Website Banners
Directed website creative requirements.
Provided design and content direction for website banners.
Coordinated execution with the creative team.
COSMOS
Packaging & Visual Communication
My Role: Creative Direction • Photography Direction • Project Management
Projects: Box Poster • Photography
Directed box poster development.
Planned and directed photography requirements.
Coordinated creative preparation for the upcoming photoshoot.
ASTRA AESTHETIC TREATMENT
Promotional Communication
My Role: Creative Direction • Content Direction
Project: Promotional Posters
Developed creative direction for promotional communication.
Directed poster concepts and design execution.
Ensured communication aligned with the brand and service offering.
ATHANI CHARITY ORGANISATION
AI Video Content
My Role: Content Strategy • AI Content Direction • Project Management
Developed direction for AI-generated video content.
Worked on content concepts aligned with the organisation’s communication objectives.
Coordinated the creative execution process.
Here Is What I Offer
As a Freelance Digital Marketing Strategist in Calicut
Search Engine Obtimization creating tactics that will push your website to the top of search results and regularly and effortlessly draw in the appropriate audience.
Social Media Marketing establishing a powerful brand presence on social media by using personalised strategy, creative storytelling, and interesting posts.
Search Engine Marketing company can get to people who are already looking for what your company has to offer with the assistance of smart, data-driven paid advertisements.
Email Marketing creating customised email campaigns for maintaining leads, boost profits, and maintain consumer curiosity in your business's products.
Content Marketing building influential content that guides, inspires, and turns casual viewers into repeat buyers.
Web Development creating clean, flexible, and high-performing websites that not only look great but also provide a seamless user experience.
Certificates
Contact Me
Contact the most trusted Freelance Digital Marketing Strategist in Calicut
- digitallypallavi@gmail.com
- 7994476066
- Calicut,Kerala